The Impact of Mobile Internet on Search

Every year, mobile content providers have predicted that this is the year of mobile. Realistically, there are two factors that will contribute to a significant increase in consumer mobile internet use: speed and usability. These are finally getting to the point of mass mobile internet adoption, and so mass adoption of mobile search. But success of a mobile search campaign relies on a different approach by brands. When on the move, consumers don't want to browse, they want to find. Searches are more specific, more action based, and more localised: 'find cinema in W1', rather than 'read film reviews for new releases'. This insight guide gives advice to brands on how to plan, test and implement a mobile search campaign.

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Aug 26 2010

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Monthly Paid Search Spend:

--None-- $50,000 or less $50,000 to $100,000 $100,000 to $250,000 $250,000 to $500,000 $500,000 to $750,000 $750,000 to $1,000 ,000 $1,000,000 to $1,500,000 $1,500,000 to $2,000,000 $2,000,000 +

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