White Papers

At Efficient Frontier, our highly sophisticated team offers a deep understanding of our technology and broad, hands-on experience in Search Engine Marketing (SEM) strategies and best practices.

As an industry leader, we choose to share our knowledge publicly in order to raise the level of expertise within the industry as a whole. Our White Papers are written by industry experts, and provide valuable information as they explore the many different facets of SEM.

  •  It's Time to Make Facebook Marketing Work (Forrester Research, Inc)
  •  UK Mobile Search Snapshot
  •  Performance Marketing Resolutions For Retailers
  •  Mobile Search Scaling Fast; Google Dominating
  •  The Case For A Dedicated Online Ad Management Platform
  •  A Guide to Performance Marketing
  •  The Subtle Science of Bidding
  •  The Impact of Mobile Internet on Search
  •  The Tale Behind the Tail
  •  Algorithms and Optimization
  •  Marketers vs. Mathematicians
  •  The Science of Search Success
  •  The Algorithmic Solution for Search Marketing Optimization