UK Search Engine Performance Report: Q4 2008

The UK economy suffered during the final quarter of 2008 with the decline of the financial markets, housing markets and consumer confidence levels. Although most economic indicators trended negatively and the erosion of other marketing channels was reported in 2008, the UK Efficient Frontier Customer Index saw an 11% year-on-year increase in spend. This trend was largely driven by the Retail sector seeking to capitalize on a growth trend in impression volume, and is an indication of the strength of the search marketing channel as UK consumers continue to move online.

In the UK Search Engine Performance Report: Q4 2008, Efficient Frontier sheds light on current trends in search engine spending and performance on a year-on-year and quarter-over-quarter basis. Utilizing data collected from a fixed sample of large, UK search engine advertisers across verticals including financial services, travel and entertainment, retail and automotive, the report includes an analysis of UK search engine spending trends, as well as key metric performance trends such as click-through-rates, cost-per-click, and return on investment.

To download a copy of Efficient Frontier's UK Search Engine Performance Report: Q4 2008, please complete the form below:

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