UK Digital Marketing Performance Report: Q3 2010

The third quarter was a relatively positive for the digital marketing space including search, display and social media advertising. Advertiser sentiment was strong among Efficient Frontier’s client base, standing up to lingering economic doubt. Specifically to search, spend rose amongst Efficient Frontier’s European Customer Index including clients from retail, finance, travel, entertainment and telecommunications. Adoption of display buying via the ad exchanges also intensified. Additionally, demand for Facebook’s marketplace advertising was noteworthy and early Facebook advertising results indicate that this channel will add significant, successful scale to digital marketing campaigns. 

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Monthly Paid Search Spend:

--None-- $50,000 or less $50,000 to $100,000 $100,000 to $250,000 $250,000 to $500,000 $500,000 to $750,000 $750,000 to $1,000 ,000 $1,000,000 to $1,500,000 $1,500,000 to $2,000,000 $2,000,000 +

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