UK Search Engine Performance Report: Q3 2008

The report, the largest independent research in the search marketing industry, was based on an analysis of 1.8 billion impressions and 21 million clicks across an index of Efficient Frontier advertisers. The results of the research indicate that while overall growth has been slowing throughout 2008, return on investment remains strong in this highly productive direct marketing channel.

The report showed that Google continues to dominate search advertising and accounts for 86.7% of UK Search Spending. Google's gain was led by an increase in spending on content advertising with 0.6 percentage points of share, over Google search's 0.4 percentage point gain.

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