UK Search Engine Performance Report: Q1 2008

In 2007, advertisers spent £1,691.1 billion on UK search engine advertising, an increase of 45% from 2006. Search advertising, as the most measurable form online advertising, received 58% of UK online ad spending in 2007. Examination of how advertisers are managing their paid search placements can offer insights into search engine performance and inform advertising budget allocation decisions.

Efficient Frontier's Q1 2008 UK Search Engine Performance Report analyzes data from a fixed sample of UK search engine advertisers, across multiple verticals, including retail, finance, travel and telecommunications. The factors considered were: search engine spend, click-through rates (CTRs), cost per click (CPC), and return on investment (ROI). To read the full report, please complete the form below.

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