US Search Engine Report: Q4 2009

As a leader in performance marketing, Efficient Frontier's U.S. Search Engine Performance Report has become an industry standard for overall market and vertical sector trends.  The Q4 2009 report includes positive results for the holiday season and continued growth for 2010.

This analysis was completed based on data from Efficient Frontier search engine marketing customers and the resulting Efficient Frontier's Customer Index. The Efficient Frontier Customer Index represents a subset of Efficient Frontier clients who have spend data for six consecutive quarters or more whose resulting SEM metrics are then normalized to average industry category contributions established by multiple third party data providers. The Efficient Frontier Customer Index consists of a fixed sample of large scale U.S. search engine advertisers across multiple sectors, including finance, travel, retail and automotive.

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