Search Engine Performance Report: Q3 2008

The third quarter of 2008 marked an economic slowdown for the U.S. In such an unstable economic market, trends in advertising and allocation of budgets have seen a shift towards more measurable forms of media with search engine spending outside of the financial services sector growing 2.5% in Q3 2008 versus Q3 2007. Online advertising, and more specifically search advertising, are poised to benefit in this economic environment as they become increasingly important for advertisers who are seeking measurable return on investment.

In the Search Engine Performance Report: Q3 2008, Efficient Frontier sheds light on current trends in search engine spending and performance on a year over year and quarter over quarter basis. Utilizing data collected from a fixed sample of large, U.S. search engine advertisers across verticals including financial services, travel, retail and automotive, the report includes an analysis of U.S. search engine spending trends, as well as key metric performance trends such as click-through rates, cost per click, and return on investment.

To download a copy of Efficient Frontier's Search Engine Performance Report: Q3 2008, please complete the form below:

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