UK Search Engine Performance Report: Q2 2010

The UK’s search marketing sector grew by 10 per cent over the last 12 months, however, cost-per-click (CPC) rates are still significantly reduced from the same period last year. Cost per click (CPC) rates are down on the same period last year by up to 20 per cent. However, for the first time in five quarters, all the major search engines saw a slight increase in CPC rates in the second quarter of the year over the first (between three and eight percent). Overall, search spend was flat in Q2 over Q1.

This analysis was completed based on data from Efficient Frontier search engine marketing customers and the resulting Efficient Frontier's Customer Index. The Efficient Frontier Customer Index represents a subset of Efficient Frontier clients who have spend data for six consecutive quarters or more. The Efficient Frontier Customer Index consists of a fixed sample of large scale UK search engine advertisers across multiple sectors, including finance, travel, retail, entertainment and telecoms. To download a copy of Efficient Frontier's UK Search Engine Performance Report: Q2 2010, please complete the form below: 

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Monthly Paid Search Spend:

--None-- $50,000 or less $50,000 to $100,000 $100,000 to $250,000 $250,000 to $500,000 $500,000 to $750,000 $750,000 to $1,000 ,000 $1,000,000 to $1,500,000 $1,500,000 to $2,000,000 $2,000,000 +

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