US Search Engine Report: Q1 2009
As a result of today's economic conditions, advertisers and search engines have begun to adjust their strategies, mapping to recent changes in consumer behavior to increase profitability. In light of these shifts, return on investment (ROI) in search advertising has shown a significant increase, a testament to the continued strength of the channel.
Utilizing data collected from the Efficient Frontier Customer Index, which represents a subset of Efficient Frontier clients and comprises over 84 billion impressions and 785 million clicks, the U.S. Search Engine Performance Report: Q1 2009 sheds light on current trends in search engine spending and performance on a year-over-year and quarter-over-quarter basis. In addition, the report includes an analysis of key metric performance trends such as click-through-rates, cost-per-click, and return on investment.
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