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Robin Smith
SVP Client Development
Robin Smith is responsible for leading Efficient Frontier's account development organization in providing clients with industry leading, full-service SEM solutions. Before joining Efficient Frontier in 2007, Smith was Vice President of Client Services at Avenue A|Razorfish (a division of Aquantive), where she led teams of technologists and user experience/design professionals to launch new Internet products and properties, optimize ecommerce Web sites, and advertise to targeted prospects online.
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Jonathan Beeston
Jonathan is responsible for Efficient Frontier's client relationships in Europe and leads account management teams in London, Paris and Hamburg.
Prior to joining Efficient Frontier in October 2006, Jonathan held various positions within WPP, starting in search marketing at OgilvyOne, before becoming Head of Search at MindShare London.
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Bill Lan
VP, Global Account Director
Bill leads account teams for the search strategy and execution for some of the largest PPC advertisers in the world. Bill has managed and executed database marketing and online marketing programs for clients in travel, financial services, insurance, automotive, pharmaceutical and retail verticals. He holds an AB in Economics from The University of Chicago.
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Siddharth Shah
Director, Business Analytics
Dr Siddharth Shah is not your average math nerd. With a PhD in algorithm development and a penchant for bad one-liners, he has the unique ability to look at business numbers, and communicate them to a non-technical audience very effectively. Sid's role at Efficient Frontier covers a gamut of areas including analytics, account development, business strategy and marketing.
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Jason Cooper
Director, Value Added Services
Jason works with account managers and clients directly on improving post-click optimization through landing page and conversion path optimization. He also heads up Efficient Frontier's Search Engine Optimization team.
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Robert Wendin
Manager, Implementation Group
Robert has been working at Efficient Frontier for 5 plus years. He manages the team responsible for implementing the Efficient Frontier solution for all of our clients.
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Abhishek Pani
Principal Scientist, Research & New Product Initiatives
As the research lead at Efficient Frontier, Abhishek is responsible for conceptualizing & developing innovative, scalable products to address problems in online advertising. Leveraging his skills in combinatorial optimization, statistical modeling and game theory, he designs products and determines the core IP strategy for existing and new product offerings.
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Hari Bhaskaran
Architect
Hari is the software architect for our backend infrastructure. He is proficient at designing and implementing simple and cost-effective technical solutions to problems that involve large amounts of data. He is currently leading the design and implementation of our next generation platform that will expand Efficient Frontier's footprint into display advertising.
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Charlotte Rogers
Client Services Director
Charli leads the UK Client Services team in our London office. Before joining Efficient Frontier in February 2008, Charli spent 5 years working in local search with Thomson Directories, heading up product management for their paid search products. She holds a BA in English Studies from Nottingham University.
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Trish Gilbert
Director of Account Management
Trish joined EF in 2003 as the first member of the Account Development Team. Over the past 6 years she has helped build out the group and currently oversees the East Coast Account Team. She has helped launch and manage many of EF's largest clients and has seen the client roster grow from 2 to over 100. Trish began her career in CPG working for PowerBar, and has spent the last 11 years building expertise in Online Marketing while working at Amazon.com, Yahoo! and then Efficient Frontier. She holds a B.S. in Marketing from the University of Colorado.
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Olivier Lemaire
Account Director, France
Olivier joined Efficient Frontier London in February 2007 where he started as a Search Marketing Specialist. He then moved to France to support Efficient Frontier's growth in Europe as an Account Manager. Olivier now leads EF's French Client Services Team in Paris.
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