Robin Smith is responsible for leading Efficient Frontier's account development organization in providing clients with industry leading, full-service SEM solutions. Before joining Efficient Frontier in 2007, Smith was Vice President of Client Services at Avenue A|Razorfish (a division of Aquantive), where she led teams of technologists and user experience/design professionals to launch new Internet products and properties, optimize ecommerce Web sites, and advertise to targeted prospects online.

Dr Siddharth Shah is not your average math nerd. With a PhD in algorithm development and a penchant for bad one-liners, he has the unique ability to look at business numbers, and communicate them to a non-technical audience very effectively. Sid's role at Efficient Frontier covers a gamut of areas including analytics, account development, business strategy and marketing.

Jason works with account managers and clients directly on improving post-click optimization through landing page and conversion path optimization. He also heads up Efficient Frontier's Search Engine Optimization team.

Robert has been working at Efficient Frontier for 5 plus years. He manages the team responsible for implementing the Efficient Frontier solution for all of our clients.

As the research lead at Efficient Frontier, Abhishek is responsible for conceptualizing & developing innovative, scalable products to address problems in online advertising. Leveraging his skills in combinatorial optimization, statistical modeling and game theory, he designs products and determines the core IP strategy for existing and new product offerings.

Charli leads the UK Client Services team in our London office. Before joining Efficient Frontier in February 2008, Charli spent 5 years working in local search with Thomson Directories, heading up product management for their paid search products. She holds a BA in English Studies from Nottingham University.

Trish joined EF in 2003 as the first member of the Account Development Team. Over the past 7 years she has helped build out the group and oversee teams on the East and West Coasts. She has helped launch and manage many of EF's largest clients and has seen the client roster grow from 2 to over 250. Trish began her career in CPG working for PowerBar, and has spent the last 12 years building expertise in Online Marketing while working at Amazon.com, Yahoo! and then Efficient Frontier. She holds a B.S. in Marketing from the University of Colorado.