Paid Search

Efficient Frontier’s Performance Management Platform for Search Engine Marketing

Efficient Frontier's platform helps the largest and most complex advertisers in the world lead successful search engine marketing campaigns. With nearly a decade of proven success, Efficient Frontier manages more than $1 Billion in spend across 250 global clients. Our platform operates at massive scale, setting more than 5 million bids a day across more than 120 million keywords.

Efficient Frontier is the pioneer in applying Portfolio Theory to search marketing optimization, using mathematical models to weigh risk and return across numerous events. While the portfolio approach automates bidding, our platform UI always provides full visibility into bid decisions and an ability to control bidding directly as required. And the models we build provide accurate forecasts that give clients insights into future performance. 

 

Contact us US: +1 877.273.6669 / UK: +44 (0)20 7166 5219

 

Optimization

Efficient Frontier’s portfolio optimization is proven to outperform rules based technologies. Our platform is field-tested to scale and handles more keywords than any other methodology. The key pieces of Efficient Frontier optimization in search are:

• Proprietary algorithms distribute budgets and automate bidding against multiple conversion events for optimal return on investment (ROI) and scale
• Keyword performance is modeled accurately for precise bidding across the portfolio, accounting for tradeoffs between cost and expected revenue
• Cross-channel attribution, budgeting, and bidding
• Superior services deliver maximum performance and strategic execution

Control

Advertisers have complete control of their search programs via the Efficient Frontier dashboard. From building and managing campaigns, keywords, and creatives to setting performance goals for optimization, the Efficient Frontier platform puts advertisers squarely at the helm.

• Single interface to configure and manage large-scale SEM programs for all major search engines with the flexibility of using bulksheets
• Marketers control critical settings such as data recency to ensure the algorithms bid most accurately in dynamic marketplaces as well as learning budgets for focused tail development
• Advanced campaign management features which automatically process all inventory changes and automatically create dynamic, product-specific ad campaigns

Insights

Advertisers must make key decisions about objectives, budget, and allocations using the right tools. The Efficient Frontier platform provides unparalleled depth of insights:

• Comprehensive reporting tools with customizable outputs provide visibility into campaign success at the level of granularity marketers need

Competition for market share is fierce. And campaigns are more complicated than ever with millions of keywords, geo-targeting, content options, and copy testing. For close to a decade, Efficient Frontier’s technology has helped some of the largest and most complex advertisers in the world lead successful SEM campaigns.