Facebook

Maximize Your Performance on Facebook

Efficient Frontier opens up new opportunities on Facebook by delivering automated optimization while removing much of the complexity from campaign management and reporting. Our performance management platform uses the same core technology for Facebook that is proven to deliver success in search and display. Efficient Frontier gives advertisers the powerful, algorithmic optimization required to succeed in Facebook’s dynamic auction marketplace while offering tools and reports that simplify campaign execution.

 

Contact us US: +1 877.273.6669 / UK: +44 (0)20 7166 5219

 

Optimization

Efficient Frontier’s optimization technology goes beyond simple rules automation and delivers superior performance for Facebook campaigns. As in Search and Display, our Facebook portfolio optimization approach is unique in the market.

• Models Facebook ad potential for all segment combinations including likes and interests, age, gender, and geography
• Automatically executes bids on the network via the Facebook API
• Simulates and predict future Facebook campaign performance
• Distributes budgets automatically across portfolios integrating any combination of Facebook, Display, and Search

Control

Our platform puts marketers in control of Facebook advertising. We simplify the creation of successful Facebook campaigns allowing marketers to create thousands of ads in seconds.

• Target and auto-split ads based on multiple creative variations and all Facebook segments, including likes and interests, age, gender, and geography.
• Build-out and leverage creative assets from a library shared with Display
• Streamline ad creation and edits with bulksheets, schedule promotions and any  other changes ahead of time, and validate landing page automatically.

Insights

Success with Facebook ads requires deep analysis. Our platform was built to provide both Facebook-specific reporting and the critical cross-channel view of results.

• Analyze Facebook campaign success at all entity levels and any segment combinations, including likes and interests, age, gender, and geography
• Run cross-channel attribution reports that track, report, and value ad interactions across digital channels including search, display, and Facebook

Working with Efficient Frontier on Facebook

Efficient Frontier offers both a technology-only option as well as a full-service offering that leverages the deep knowledgebase of our experienced professionals. From launching an initial Facebook effort to improving bid management and adding cross-channel performance views, the Efficient Frontier Facebook solution is ready to deliver performance.