Display

Efficient Frontier’s Performance Management Platform for Display

Efficient Frontier helps marketers get their display marketing to perform, applying their proven approach to optimization and continuing to provide control and insights to our customers.  Efficient Frontier’s media partners, including Google and Yahoo, deliver over 95% reach and high quality inventory within the biddable display ad exchanges. With both reach and quality in auction markets, advertisers can now capitalize on display as a performance channel. And with Efficient Frontier’s real time bidding and access to a wide array of targeting data, advertisers can scale performance display well beyond retargeting.

 

Contact us US: +1 877.273.6669 / UK: +44 (0)20 7166 5219

 

Optimization

Efficient Frontier uses the same Portfolio Approach to optimization in display used for search. The key pieces of Efficient Frontier optimization in display are:

• Media performance modeling to drive bidding and real time execution
• Creative and segment performance models , bidding, and dynamic modifications
• Automated cross-channel attribution, budgeting, and bidding

Control

Advertisers have complete control of display via the Efficient Frontier dashboard. From building and managing audience segments to controlling the media to be bought, the Efficient Frontier platform puts advertisers squarely at the helm.

• Manage media via extensive targeting options
• Build segments leveraging site (re-targeting) and 3^rd party data
• Set objectives and seasonality that define the algorithm

Insights

Advertisers must make key decisions about objectives, budget, and allocations using the right insights. The Efficient Frontier platform provides unparalleled depth of insights:

• Full transparency on media performance
• Unique data on search, display, and social conversion overlap and attribution
• Forecasts to understand the impact of seasonality or changing budgets