Direct Access Plus

The Platform and Strategy you Need for Optimal SEM Performance

Efficient Frontier Direct Access Plus™ gives you hands-on control of your Search Engine Marketing (SEM) campaigns through a single interface. Plus it provides you with a Strategic Analyst who can identify ways you can use the technology to enhance results.

Direct Access Plus clients benefit from the Efficient Frontier Optimization Platform, which automates bid management by using advanced algorithms that have been refined based on years of experience across multiple verticals. It adjusts bids to achieve optimal performance, keeping spend under either daily or monthly budget allocations.

Efficient Frontier Predictive Modeling also provides powerful forecasting technologies that offer insights regarding CPA, profit, margin and ROI—not only on the allocated budget but also on multiple spend points. Configurable simulation technologies give you strategic visibility into your campaigns, enabling you to adjust budgets to a desired ROI. The Optimization Platform also automatically adjusts itself to changing markets.

Direct Access Plus clients further benefit from the expertise of a Strategic Analyst who can offer methods to use these advanced math-based technologies to enhance your SEM results.

Your Strategic Analyst can also suggest ways to adapt to changing business needs or today's uncertain economic environment by supplementing your in-house talent with Efficient Frontier's Value Added Services.

For more information regarding how Efficient Frontier Direct Access Plus lets you manage your SEM programs using the industry's leading technology, contact us today.