Direct Access

Leverage Efficient Frontier's Technology for Maximum SEM Results

The Efficient Frontier Direct Access™ offering provides a way for advertisers to benefit from our advanced math-based technology while still maintaining complete control of their Search Engine Marketing (SEM) programs. Whether moving from spread sheets, rules-based software or other approaches, our Direct Access solution improves your ability to achieve your SEM objectives. Direct Access puts you in total control of your SEM campaigns through a single interface, giving you the power to easily manage extremely complex and large search marketing campaigns.

Direct Access users benefit from the Efficient Frontier Optimization Platform, which automates bid management by using advanced algorithms that have been refined based on years of experience across multiple verticals. It adjusts bids to achieve optimal performance, keeping spend under either daily or monthly budget allocations.

Efficient Frontier Predictive Modeling also provides powerful forecasting tools that offer insights regarding CPA, profit, margin and ROI - not only on the allocated budget but also on multiple spend points. Configurable simulation tools give you strategic visibility into your campaign, enabling you to adjust budgets to a desired ROI. The Efficient Frontier platform includes built-in functionality to auto-adjust for dynamic competitiveness based on data retrieved daily from search engines and your latest revenue information.

The Direct Access offering can also be supplemented with Efficient Frontier Value Added Services to provide resources where gaps exist in in-house SEM capabilities.

For more information regarding how Efficient Frontier Direct Access lets you manage your SEM programs and achieve maximum ROI, contact us today.