Home Products & ServicesCross Channel Attribution

Cross Channel Attribution

Efficient Frontier enables marketers to measure and attribute conversion data, including clicks and impressions, across marketing channels such as Paid Search, Display, Facebook, and Organic Search.

Our Multi-Event Attribution functionality allows marketers to understand which events led up to a conversion. Instead of automatically attributing the conversion to the last click or impression, which may not be the most accurate approach, our platform allows marketers to choose from the following attribution rules: Last Event, First Event, Weight Last Event More, Weight First Event More, Even Distribution.

By properly allocating conversion credit to the event and marketing channel, our platform is able to optimize bidding and recommend budget allocations. Marketers can be sure that money is spent in exactly the right channels to achieve the most conversions.

Latest Insights

Adobe Completes Acquisition of Efficient Frontier

Adobe solutions are central to how digital marketing and advertising are created, managed, executed, measured and optimized. Our focus on market leadership in the digital marketing space has driven some dramatic changes at Adobe including the recent acquisition of Efficient Frontier, a leader in multi-channel and auction-based digital advertising optimization across search, display and social media.