We gain these insights and capitalize on them through a set of unique core competencies:

• Portfolio Theory - We pioneered the science of applying Portfolio Theory to Search Engine Marketing and we continue to lead the industry. This unique portfolio management approach—which is backed by robust mathematical keyword models—the key to maximizing SEM campaign performance.
• Predictive Modeling - Our long-term research into keyword models—which includes years of data across numerous verticals—also results in the industry’s only modeling technologies that accurately predict the performance of a keyword at every position.
• Scalability through Automation - Our technology can find the sweet spot for millions of keywords and automate their bid management across multiple search engines every day, allowing clients to dynamically scale their programs to meet their needs - even in the most volatile markets.
• Optimization to Multiple Metrics - Through a combination of pixel and feed technologies, we can integrate seamlessly with your business processes and utilize this information to optimize each of your portfolios to any number of metrics you define.
• Intellectual Capital - We back our technology with superior service. Each account is assigned a team of experienced search marketers that work proactively, looking beyond the technology to real world forces, in order to improve performance at all levels.