Products & Services

The Search for a Competitive Advantage

Search engines have evolved to become destinations in themselves - and by far the biggest conduit for consumers and businesses seeking to buy products and services. Unfortunately, the inner workings of search engines have evolved to become even bigger puzzles. None reveal the algorithms they use to rank results, quality scores, and other important metrics. Consequently, advertisers find it not only confusing but also time-consuming and inefficient to manually bid for keywords. Scaling campaigns without wasting advertising spend presents an equally large challenge. Likewise, getting a website to rise to the top of search engine rankings remains a mysterious process.

Unlike rules-based approaches, which are inherently inaccurate and labor-intensive, Efficient Frontier's technology and services provide the visibility, scalability and actionable choices required to effectively manage large and complex Search Engine Marketing (SEM) campaigns. Advanced algorithms and predictive modeling let you directly correlate how much you spend with desired results.

By combining a deep knowledge of SEM with proprietary mathematical models, Efficient Frontier gives advertisers and agencies the ability to forecast optimal ad spend and performance, readily scale SEM programs in a dynamic marketplace, and maximize campaign results. By correlating with extensive data sets, Efficient Frontier algorithms further optimize bidding on keywords to deliver unequalled improvements in ROI.

Search Engine Marketing

There's more to Search Engine Marketing also referred to as paid search or Pay-Per-Click (PPC), than bidding on keywords to get your ad to the number one position. By making it possible to predictably forecast results and scale programs dynamically as the market changes, Efficient Frontier’s technology and services give you a unique competitive advantage. In addition to our deep knowledge of search engine algorithms, our proprietary technology helps you to reliably achieve the best return on your SEM investment.

For more information about our paid search products, contact us.

Search Engine Optimization

Efficient Frontier's Search Engine Optimization (SEO) service is a powerful complement to our paid search marketing offerings. By optimizing your site to achieve top natural search engine rankings for relevant keywords, SEO can increase your reach within the search engine results pages, providing maximum exposure alongside your paid search ads.

Achieving top organic search rankings for competitive keywords is the result of ongoing site improvements and link building efforts. With over 100 factors considered in the rankings algorithm, finding the right mix of on and off-site factors is a process that requires constant attention from an experienced Search Engine Optimizer.

For more information about our SEO solutions, contact us.