Search Engine Performance Report: Q4 2007

In 2007, significant shifts occurred in the search engine marketplaces, specifically the launch of Yahoo Panama and frequent algorithm updates by Google. How did these marketplace shifts have an impact on advertiser performance?

Efficient Frontier analyzed data from a fixed sample of large search engine advertisers across multiple verticals including Finance, Travel Automotive. The factors considered were: search engine spend, click through rates (CTRs), cost per click (CPC), and return on investment (ROI). To read the full report, please complete the form below.

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Monthly Paid Search Spend:	--None-- $50,000 or less $50,000 to $100,000 $100,000 to $250,000 $250,000 to $500,000 $500,000 to $750,000 $750,000 to $1,000,000 $1,000,000 to $1,500,000 $1,500,000 to $2,000,000 $2,000,000 +
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