Client Stories
Ask.com
Natalie Cann, Marketing Manager IAC Search & Media
Q: Describe Ask.com's core business.
A: As a leading search engine on the Web, Ask.com combines world-class search technology with one-of-a-kind search tools to help people get what they are looking for faster. Ask.com is one of the top search engines in the US and one of top ten Internet properties on the Web. Ask.com is a division of IAC Search & Media.
Q: Why did you select Efficient Frontier to manage your paid search?
A: We began a thorough review of SEM agencies in the Fall of 2006 for a vendor who could track and manage bids at the keyword level. This would allow us to grow and scale our program as we wanted. Efficient Frontier was the best solution because of their strong bid management technology and their ability to manage a large portfolio of keywords to our campaign goals. We also received positive recommendations from other IAC companies who had used Efficient Frontier in the past with success.
Q: What benefits have you experienced from your relationship with Efficient Frontier?
A: In 2007, Efficient Frontier helped us scale our paid search program by thousands of keywords, bringing in millions of incremental users per month. We were able to improve the quality of our users, while at the same time reducing costs by over 70%. In 2008, Efficient Frontier has been extremely adaptable and responsive to our changing needs and strategy. We were able to adjust the portfolio management process to meet our tighter profitability metrics in less than one month's time. As a result, paid search remains an integral part of our online marketing strategy.
Q: What type of company would you recommend Efficient Frontier to?
A: Efficient Frontier is a great resource and solution for companies that have large SEM budgets, who bid on a vast quantity of keywords making up the long-tail.
