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Efficient Frontier Expands Technology Leadership with Key Executive Hires in Engineering & Product Management
Technology Leaders from Apple and ValueClick's Mediaplex Join Market & Technology Leader in Search Engine Marketing
Mountain View, CA - December 18, 2007 - Efficient Frontier, the market and technology leader in providing search marketing solutions, today announced that it has expanded its executive team, appointing two technology industry veterans to drive engineering and product development. Roger Bodamer, former COO of Apple's Pearson division, has joined Efficient Frontier as senior vice president of product operations and engineering, and Anders Torgerson, former vice president of product management at ValueClick's Mediaplex division, has joined as vice president of product management. The new executives bring more than 30 combined years of experience to the Efficient Frontier team, and will play a pivotal role in evolving the company's position as the technology leader in search engine marketing.
"By employing the most powerful algorithms and bidding technology in the industry, we are able to achieve unprecedented levels of budget efficiency, predictability, and growth for our clients," said Ellen Siminoff, CEO of Efficient Frontier. "Both Roger and Anders bring a successful track record in technology and product innovation to our executive team, and they will be significant contributors to evolving our capabilities and extending our technology leadership into new, emerging marketplaces such as biddable display."
Roger Bodamer, SVP of Product Operations & Engineering
With over 15 years of experience leading product development and engineering teams at large and small software companies, Bodamer will provide overall technology leadership for Efficient Frontier. Most recently, Bodamer served as COO and senior vice president of engineering at Apple's Powerschool division, later acquired by Pearson, where he was responsible for the PowerSchool, SMS and SASI product lines, supporting over 3,000 customers and two million end users. Prior to that, he served as senior vice president of product operations at OuterBay and has held several director-level positions over a 12-year career at Oracle.
" This is a very exciting time to be joining the technology leader in the search engine marketing industry," said Bodamer. "I am very enthusiastic about my new role at Efficient Frontier, and I look forward to working with a talented team of engineers who have deployed the most advanced algorithms and scalable bidding technology in the world."
Anders Torgerson, VP of Product Management
In his new role, Torgerson will be responsible for the overall product strategy and direction and will oversee Efficient Frontier's product management team. Prior to joining Efficient Frontier, Torgerson held various leadership positions at ValueClick's Mediaplex division, including vice president of product management, where he led the development of several product lines across display, email, and search marketing. Prior to his eight years at Mediaplex, Torgerson was a director and project manager at Automatic Data Processing.
About Efficient Frontier
Efficient Frontier is the market and technology leader in search marketing solutions for global advertisers. The company provides the most powerful, most effective search engine marketing algorithms available to ensure that clients with large-scale, complex search marketing campaigns are able to achieve the highest possible return-on-investment. The largest advertisers in the most competitive markets use Efficient Frontier to achieve unprecedented levels of search marketing efficiencies, scalability and risk reduction. The company is headquartered in Mountain View, CA with offices in New York, the United Kingdom, France and India. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at http://blog.efrontier.com/.
