Press
EFFICIENT FRONTIER TO MANAGE FOX INTERACTIVE MEDIA'S SEARCH MARKETING ACROSS MULTIPLE BUSINESS CHANNELS
Efficient Frontier's Wall Street Analytics Key Driver to Increasing Traffic, Ecommerce Business and On-line Subscriptions
Mountain View, Calif. - August 8, 2006 - Efficient Frontier, the leading provider of search engine marketing (SEM) solutions, today announced that it will manage FOX Interactive Media's (FIM) bid and performance management of paid search across its multiple business units, including FOXSports.com, IGN.com, MySpace.com, RottenTomatoes.com, AskMen.com, Scout.com and GameSpy.com.
"Efficient Frontier enables us to consolidate search for all our channels under one umbrella and deliver on our traffic goals through real time ROI tracking," said Bill Macaitis, Vice President of Traffic Generation and SEO/SEM for Fox Interactive Media. "Their portfolio bid management technology handles the complexity of bidding on 500,000 plus keyword campaigns and automatically funnels dollars into the keywords that drive profits."
"Search is about being able to provide customers what they want, when they want it, how they want it," said Ellen Siminoff, CEO of Efficient Frontier. "We want to ensure that our marketers can deliver that experience from real-time e-commerce to cross-sell and up-sell opportunities and are pleased to be working with Fox to effectively grow its campaigns through quantified search."
Fox Interactive Media
A division of News Corp. (NWS), Fox Interactive Media (FIM) is an integrated network of sites offering socially rich media experiences centered on entertainment, news, information and self-expression. The company's network includes Internet assets from News Corp. divisions, including the highly trafficked Foxsports.com, Americanidol.com and Fox.com. FIM also owns and operates such category leaders as MySpace, the number one social networking site on the Web; IGN, a leading gaming and entertainment site; Scout.com, a dynamic collegiate and pro sports network; AskMen, a leading men's lifestyle site, and Rotten Tomatoes, the premier destination for movie-goers, among others.
