- Search Engine Marketing
- Technology
Technology
Efficient Frontier's core technology platform takes a mathematical approach to campaign optimization through proprietary algorithms. Our predictive portfolio modeling is similar to techniques used by Wall Street hedge funds to manage multi-million dollar investment portfolios.
The Efficient Frontier click model predicts click volume, the bid required to win each position, and the CPC for every keyword by using historical data and mathematical forecasting techniques.
Next, the revenue model predicts the conversion rate and estimated return for each keyword based on both the click data and client-specific conversion data.
Finally, our optimization system compares all possible allocations of your budget across the entire keyword portfolio in order to find the bidding strategy that will yield the highest possible return on ad spend, and executes the bids accordingly.
The benefits of our advanced technology platform include:
- Efficiency - Manage multiple campaigns across all major search engines on one platform and obtain reports on a single interface;
- Scalability - Manage millions of keywords, as opposed to managing keywords manually with spreadsheets or using a tool that cannot scale beyond thousands of keywords;
- Automation - Automate keyword bid management across millions of keywords;
- Optimization - Maximize ROI by processing factors that include historical performance, bid landscape, competitive performance, and changes in the search engine quality scores.
