Downstream

Downstream has become Australia’s leading digital performance agency focused on value creation and campaign optimization via the use of advanced analytics and mathematical modeling. Downstream licenses Efficient Frontier’s technology platform to manage digital performance marketing for their clients. By leveraging Efficient Frontier as a demand side platform, Downstream has been able to deliver successful results to clients in performance display. 

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Media Strategy and Implementation

Some of the media strategies that Downstream has implemented via the Efficient Frontier platform include:

• Performance display strategy based on portfolio approach by prioritizing media budgets to more targeted media tactics via dynamic bidding and behavioral targeting technologies
• Overlaying client search and site data for retargeting
• Target relevant environments for each client
• Add scale and relevant reach by extending broader skewing towards clients’ core demographics
• Retarget on the wider exchanges

Client Successes

By leveraging Efficient Frontier’s technology, Downstream has seen many client successes including the following:

• For WeightWatchers, Downstream exceeded WeightWatchers online target CPA by 22% and improved the incumbent agency’s CPA results by a staggering 71%
• For a major online trading company, Downstream delivered clear efficiencies compared to ad networks bought via traditional digital agencies, with CPA improving by almost 50% and over 500% in incremental client acquisition volume
• For Australia’s leading wealth managementcomopany, Downstream delivered significant uplifts in clicks with over 200% increase in conversion rate, bringing the original CPA down by 42%

Testimonials

 “Efficient Frontier had long ago established itself as the world’s most advanced Search Marketing technology, bringing advanced predictive models for Search investments based on Modern Portfolio Theory (MTP). In the last few years though, through some serious product development, Efficient Frontier has morphed itself from a Search only platform into becoming a cutting edge Demand Side Platform. Efficient Frontier is now capable of simultaneously managing Search, Performance/Biddable Display and Facebook together. This advancement to manage, forecast and execute across multiple digital performance channels is a groundbreaking advancement for ROI focused marketers, enabling us to uniquely understand and attribute value in combination to all channels that lead to a conversion.” Steve Knowles – CEO & Founder, Downstream

"Weight Watchers identified an immediate need to explore more efficient opportunities within the display media strategy, with consistent results over 12 months experienced in our Paid Search efforts leveraging Efficient Frontier, it made sense to further leverage the system to test Biddable Display. To our delight, the results were immediate, boosting our display media efficiency considerably. Efficient Frontier has changed the way that we look at digital media buying, and the display media landscape." Reichel Cheslett, Head Of Digital, Weight Watchers Australasia

Weight Watchers Performance Results

Results delivered exceeded WeightWatchers online target CPA by 22% and improved the incumbent agency’s CPA results by a staggering 71%.