Efficient Frontier Names George Rekouts as VP of Engineering

Former ValueClick Exec Brings Extensive Experience to the Post

Sunnyvale, CA – January 26, 2010 - Efficient Frontier, a leading performance marketing company, has named George Rekouts as Vice President of Engineering. In his new role, Rekouts will be responsible for the company’s engineering and operations. He will report directly to David Karnstedt, the company’s President and CEO.

“George has extensive experience in architecting and scaling complex systems, most recently at ValueClick,” said David Karnstedt, President and CEO, Efficient Frontier. “Bringing George on board demonstrates our strong commitment to transforming ourselves from the largest SEM company to the largest cross channel optimization platform for search and display.”

Rekouts joins Efficient Frontier from ValueCick where he served as Vice President of Engineering since 2002 and, most recently, as Senior Vice President of Engineering. Under his leadership, the company introduced a new behavioral targeting product to enrich the advertising experience. He also built their search engine marketing product as well as their Mojo Mail bulk mailing product. Additionally, he helped integrate a number of technologies resulting from various acquisitions.

Prior to ValueClick, Rekouts served as Vice President of Engineering for Mediaplex, Inc. before their merger with ValueClick. At Mediaplex, he played an instrumental role in building the company’s Mojo Adserver offering that provides agencies with third party advertising and publishing capabilities. Prior to Mediaplex, he served in various senior engineering roles at AdKnowledge Inc. and CyberMedia.

Rekouts received his MS in Computer Science at Moscow University.

“Throughout my career, I’ve always enjoyed working on complex engineering issues,” said George Rekouts. “Efficient Frontier has build a tremendous platform and I look forward to leading the team responsible for scaling it for future products for the company’s strong base of clients.”

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