Efficient Frontier Names David Karnstedt as President and CEO

Former Redpoint Ventures Executive-in-Residence and Senior Vice President of Yahoo!'s North American Sales Brings Extensive Experience to the Post

Sunnyvale, Calif. – April 2, 2009 - Efficient Frontier, the worldwide leader in Search Engine Marketing (SEM) technology and services, today announced that David Karnstedt has been named President and Chief Executive Officer of the company.   

Karnstedt most recently was an Executive-in-Residence at Redpoint Ventures, an investor in Efficient Frontier. Prior to Redpoint, he served as Senior Vice President of Yahoo!'s North American Sales with responsibility for more than $3 billion in revenue. During his tenure at Yahoo!, he successfully led the integration of the Search and Display sales teams into one central unit and helped establish Yahoo! as a recognized leader in both display and search marketing.

"We feel incredibly fortunate to have someone of David's caliber join Efficient Frontier at this point in the company's life cycle," said Ellen Siminoff, Chairwoman of Efficient Frontier's Board of Directors. "David’s extensive experience in the Internet space – specifically search – will be a huge asset as he leads the company forward."

Karnstedt's experience includes several industry firsts. Prior to Yahoo!, David led the Direct Sales team at Overture Services, the company that pioneered the paid search industry and was acquired by Yahoo! in 2003. He also served as Vice President and General Manager of Alta Vista, where he was responsible for the consumer business and helped shape product development and marketing strategies that leveraged the auctions-based search approach. Prior to Alta Vista, David served as Western Advertising Director at Wired Digital where he helped to develop some of the first advertising models on the Web. He is also active in the industry, having served on both the Advertising Council and Interactive Advertising Association's Boards of Directors.

"As the leading global Search Engine Marketing company, Efficient Frontier has built tremendous assets – including its technology platform, a global presence and a great team," said David Karnstedt. "I plan to build on these key assets by expanding the company’s leadership in search, diversifying into complementary product offerings and increasing its global presence. I am pleased to lead the company into its next phase of growth."   

Karnstedt is replacing James Beriker, who held executive positions at the company since April 2007 and was its President, CEO and a member of the Board of Directors from February 2008 until March 2009. The company's business expanded significantly while James was CEO. We are appreciative of his efforts and contributions.

About Efficient Frontier

Efficient Frontier is the worldwide market and technology leader in providing search engine marketing (SEM) solutions for large advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services to manage more than $750 million in annual search spend globally. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive search marketplaces. The company is headquartered in Sunnyvale, CA with offices in New York, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at blog.efrontier.com.

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Jennifer Stephens Acree
JSA Strategies
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