Sky appoints EF for paid search marketing technology and services

London, 16 February 2011: Sky has signed Efficient Frontier to deliver paid search marketing services across all its divisions in the UK. The deal will cover marketing areas such as customer acquisition and mobile campaigns, with the potential to integrate search with display advertising and social media.

 

Efficient Frontier manages more than $1 billion spend by major advertisers on performance marketing programmes; and in April last year it launched the industry’s first platform to integrate biddable display advertising and Facebook advertising with search marketing.

 

Matt Turner, head of online sales and marketing at Sky, says: “Achieving the highest possible return for our marketing investment is critical for Sky and we trust Efficient Frontier to deliver superior performance through its leading technology and services.  We particularly liked Efficient Frontier’s unique approach in delivering a unified platform that integrates search with display and social media.  Additionally, the Efficient Frontier platform’s predictive modelling lets us accurately assess what returns our initiatives will deliver going forward, providing important data in establishing budget and goals.”

 

Nick Morley, Vice President and General Manager for Europe, Efficient Frontier, says: “Sky’s decision to work with Efficient Frontier is further vindication of our unique approach to performance marketing.   I am confident we have the right blend of technology and strategic services to drive performance gains for Sky and give it greater visibility and control over where and how it spends its online budget”. 

 

For more information, see www.efrontier.com; or follow Efficient Frontier on Twitter - http://twitter.com/efrontier  or Facebook - http://facebook.com/efrontier.

 

About Efficient Frontier

 

Efficient Frontier is a leader in online performance marketing managing search marketing, display and social media campaigns for advertisers and agencies around the world.   Efficient Frontier currently manages more than $1 billion in annual marketing spend on behalf of their clients globally.  Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory for search engine marketing and today combines its core predictive modelling algorithms and bidding technology with comprehensive strategic and tactical value-added services.  The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive marketplaces. The company is headquartered in Sunnyvale, California, with offices in New York, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures.  For more information, please visit efrontier.com and subscribe to the Efficient Frontier blog at blog.efrontier.com.

 

If you are a journalist or blogger and would like more information on Efficient Frontier, please contact:

Kate Hartley

Carrot Communications

Tel: 0771 406 5233

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Twitter: @katehartley