About Us

Efficient Frontier was acquired by Adobe and is now a part of Adobe’s Digital Marketing Business Unit. Learn more about Adobe at http://www.adobe.com/aboutadobe/.

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Efficient Frontier Delivers Performance

Marketers demand performance from their advertising. They expect the budgets they invest to deliver their return on investment goals. They expect their staff to deliver performance efficiently. They need partners with technology and services that make it happen.

Efficient Frontier has a long history helping marketers deliver performance in the digital world. Our platform gives marketers the control and insights required to manage campaigns effectively, and our technology solves the complexity of performance optimization in the auction-based digital ad markets.

Our ability to deliver superior optimization across digital channels while providing advertisers with the control and insights to drive performance is what makes Efficient Frontier unique in the market.

Optimization
Efficient Frontier is the only company to centrally optimize the key digital marketing channels. The core of our platform is delivering automated bidding at massive scale into auction based inventory spanning search, display, and social media. Our optimization uses proprietary algorithms built on advertiser performance data from the Search, display, and social marketplaces  as well as conversion data from client websites and offline sources. The Efficient Frontier application of portfolio theory models bids and allocates budget across digital channels for maximum return on investment.

Control
Our platform provides full control to clients. Marketers provide key inputs on goals and seasonality, building the settings that tune the algorithm. Campaign and optimization flexibility allow business objectives to be addressed simply and directly from within the UI. And the Efficient Frontier platform always provides 100% visibility into the models and bid decisions that deliver superior performance.

Insights
We arm marketers with the data, reports, analytics, and insights to make smart decisions. Our accurate forecasts allow marketers to understand the results of changing objectives or goals as well as to define ‘what-if’ scenarios on demand. With simple and flexible reporting our clients save time and money getting the information that is best suited to their business. And with a holistic view of digital channels such as search, display, and social media, marketers are able to attribute success accurately, making informed decisions with a broader understanding of their marketing program performance.