Efficient Frontier's Performance Optimization Platform
Maximum returns. It's what we've been delivering for the world's largest search marketers since 2002. And now that the auction has come to display, we've expanded too. We've built the first unified performance marketing platform that optimizes across both search and display. Our comprehensive approach to digital performance marketing adds scale and efficiency to your campaigns. Learn More
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July 13, 2010
Search Marketing Spend Growth Accelerates, Exceeding Expectations
July 13, 2010
UK Search Marketing Sector Shows Signs of Growth in Q2 2010
April 27, 2010
Efficient Frontier Launches Industry's First Integrated Search and Display Platform
April 13, 2010
Search Marketing Sector Continues Its Rebound with 20% Year on Year Growth
Insights from OMMA Behavioral Conference on Display Marketing
EF's Director of Research & Quantitative Marketing, Abhishek Pani, presented last week on a new attribution framework that discussed evaluating the marginal value of display.
The Subtle Science of Bidding (Part 2)
In Dr. Shah's most recent Analyze This column on SearchEngineLand, he talks about the science behind bidding on brand terms. This is a must read for any advertiser.
Stranded Tourists, Strikes, and Budgets
Learn how the right paid search platform can protect travel advertisers and give them a competitive advantage in the face of unpredictable events.
